Home > Workload Solutions > Data Analytics > White Papers > White Paper—Cloud Native Splunk Enterprise with SmartStore—Predictive Maintenance for IT Operations > Introduction
There is tremendous value in data across the enterprise, and particularly in the data generated by the IT infrastructure of the business. But the value in the data is largely untapped and therefore underused and undervalued.
Despite talk of data-driven decisions, organizations of all sizes are still missing the mark on how to capture and use the vast amounts of data being generated every day. This data comes from customers, or from their own servers and other IT infrastructure. According to Splunk, most business and IT decision makers estimate that 55% of their data is what may be called dark data. Dark data is information you do not know you have or cannot fully tap.
This missed opportunity is huge. Important insights across IT, security, and your organization lie hidden in this data. Data holds the definitive record of all activity and behavior of your customers and users, transactions, applications, servers, networks, mobile devices and more. Critical information about everything, including configurations, APIs, message queues, diagnostic outputs, sensor data of industrial systems, and more is all there. You must be able to tap into it.