Home > AI Solutions > Artificial Intelligence > White Papers > Using Machine Learning to Recommend Service Product Offerings > Introduction
Dell Technologies Service Product Recommender represents a significant advancement in customer service and sales efficiency. By leveraging historical data on customer demographics, asset telemetry, machine performance, service requests, and past purchases, the model can intelligently suggest the most suitable service products for each customer. Making use of this data not only streamlines the purchasing process, but also personalizes the shopping experience. Customers no longer need to rely solely on sales agents for advice or navigate the decision-making process alone. Instead, they receive tailored recommendations that explain why certain service products, such as Basic, Premium, or ProSupport warranties, are the best fit for their needs. This approach can enhance customer satisfaction by making the purchase journey more informative and less overwhelming.