The time that is spent in front of a shelf by customer is called dwell time. The goal is for retailers to understand more about the in-store customer experience to boost conversion rates on specific products.
Improving dwell time allows retailers to understand how shoppers interact with different items. Using data insights, they can make more informed decisions that ensure customers add more items to their carts and increasing retailer profitability.
By analyzing dwell time data from the Deep North solution, retailers can determine the marketing value of one retail shelf compared to another. In understanding this data, they can better decide where and at what eye level to place products to optimize conversions, and more.