Home > Storage > PowerMax and VMAX > Storage Admin > Next-Generation PowerMax Family Overview > Why customers choose PowerMax
Customers choose and rely on PowerMax for their most intense and business critical workloads because of its key value propositions: to provide a trusted, proven, intelligent, efficient, secure, scalable, and simple to use enterprise storage platform. These value propositions are key core requirements that IT executives are looking for in building out the current and next-generation data centers that will run their mission critical applications. These executives know that even a small unplanned outage or security breach can cost their corporation 10s – 100s of millions of dollars in lost revenue. As a highly focused customer driven company, Dell Technologies prides itself on being able to provide any IT executive the confidence in their decision to select the PowerMax as the storage platform for their critical business applications.